Saturday, April 09, 2005
XM Satellite in Baseball Deals
Thursday April 7, 5:45 pm ET
XM Satellite Radio Signs Multiyear Marketing Pacts With Several Baseball Teams
NEW YORK (AP) -- XM Satellite Radio Holdings Inc. on Thursday said the company agreed to multiyear marketing partnerships with several Major League Baseball teams, including the New York Yankees, Boston Red Sox, and Chicago White Sox.
The direct-satellite radio broadcaster said that under the agreements, XM Satellite will be the official satellite radio partner of each team. The company did not specify the terms of the deals.
XM Satellite Radio shares closed up $1.27, or 4 percent, to $31.50 on the Nasdaq.
Last fall, XM Satellite and Major League Baseball signed an 11-year deal to broadcast games played by every MLB team.
The agreements between XM Satellite and the teams include a variety of customized activities to promote XM radio and the company's sports, music, news, talk and entertainment programming, including prominent signs and promotions at each team's venue throughout the season, the company said.
"This partnership gives XM the opportunity to provide unparalleled access to the national pastime," said Hugh Panero, president and chief executive, in a statement.
XM Satellite Radio provides coverage to more than 3.7 million subscribers.
The company's shares rose 5 cents to $31.58 in after-hours trading.
XM Satellite Radio Signs Multiyear Marketing Pacts With Several Baseball Teams
NEW YORK (AP) -- XM Satellite Radio Holdings Inc. on Thursday said the company agreed to multiyear marketing partnerships with several Major League Baseball teams, including the New York Yankees, Boston Red Sox, and Chicago White Sox.
The direct-satellite radio broadcaster said that under the agreements, XM Satellite will be the official satellite radio partner of each team. The company did not specify the terms of the deals.
XM Satellite Radio shares closed up $1.27, or 4 percent, to $31.50 on the Nasdaq.
Last fall, XM Satellite and Major League Baseball signed an 11-year deal to broadcast games played by every MLB team.
The agreements between XM Satellite and the teams include a variety of customized activities to promote XM radio and the company's sports, music, news, talk and entertainment programming, including prominent signs and promotions at each team's venue throughout the season, the company said.
"This partnership gives XM the opportunity to provide unparalleled access to the national pastime," said Hugh Panero, president and chief executive, in a statement.
XM Satellite Radio provides coverage to more than 3.7 million subscribers.
The company's shares rose 5 cents to $31.58 in after-hours trading.
# posted by Scott Fish @ 4:44 PM 
